Key:phone:mnemonic
 phone:mnemonic
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A variation of the phone number associated with the object with phonewords in place of numbers. The word or words should always be in full capitals. 
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In some countries, businesses commonly use phonewords in posted phone numbers as a memorable mnemonic. Each digit on the dialpad corresponds to multiple letters of the alphabet per E.161.
How to map
phone=* should contain the numeric, fully resolved phone number for machine readability. Phonewords seen on signage etc. can go in phone:mnemonic=*, which could help search engines display the phone number more memorably.
In the North American Numbering Plan Area, if the overall phone number is more than seven digits long, only the first seven digits of the mnemonic would actually decode, so phone=* should only have these digits, but the full name used for brand recognition can go in phone:mnemonic=*. For example, "710-555-BEEF" would be tagged phone=+1-710-555-2333 phone:mnemonic=+1-710-555-BEEF and "55-KLICK" within the 710 area code would be tagged phone=+1-710-555-5425 phone:mnemonic=+1-710-55-KLICK. The word/s should always be in full capitals.
If you are adding a phoneword that can only be dialled from within that country e.g. a free call number, it should be tagged as phone:XX:mnemonic, where XX is the country code e.g. phone:AU:mnemonic=1300 THEIR NAME.
Examples
Argentina:
phone=+54 0800 555 8736
phone:mnemonic=+54 0800 555 TREN
United States:
phone=+1-800-633-4225
phone:mnemonic=+1-800-MEDICAL-MARIJUANA
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